Everything your dog needs and nothing it doesn't

Made to keep cats purring.

Twitchy, chewy goodness in every nibble.

Everything your dog needs and nothing it doesn't.

Made to keep cats purring.

Twitchy, chewy goodness in every nibble.

Dogs aren’t people, they’re better!

We hope you’ll join us in our movement to celebrate dogs for being dogs. If, like us, you believe our furry friends deserve quality, no-nonsense nutritional food, try our treats for free.

Watch our winners having the time of their lives!

Earlier this year we ran a competition to grant five lucky dogs their dream day. Watch Tonka, Cotton, Bailey, Lola and Hugo having the best day EVER!