Meet Cherry Bakewell & Pumpkin Pie for Dogs

Last year, we had a bright idea: what if dogs could enjoy the desserts humans love, without nicking them off the table? That's when we launched Great British Bakes. Our limited-edition treats inspired by classic desserts, baked into treats just for dogs. Think less half-baked ideas, more full-on wagging tails.

We kicked things off with Vanilla Cheesecake and Carrot Cake, two classic dessert-inspired treats that flew out of the cupboard faster than a dog spotting an unguarded sandwich. The result? Empty treat bags, happy pups, and a lot of “please bring them back!” messages from you lovely lot.

So we did. But we didn’t stop there.

This year, the Great British Bakes Collection returns with two brand new flavours that are as cheeky and joyful as the dogs who’ll be scoffing them:

Cherry Bakewell
Inspired by the timeless tart. We’ve swapped the cherry on top for something a little more dog-friendly, but the smell and taste will have pups begging for seconds.

Pumpkin Pie
Warm, spiced, and downright moreish – this autumn classic now comes in tail-wagging form. Perfect for cosy evenings, muddy walks, or just because your dog gave you “the look.”

And here’s the bit you’ll want to know: both new flavours are only available at B&M. Yep – you won’t find them anywhere else. So if your dog’s pudding paws are twitching, that’s where you need to head.

Just like the rest of Wagg’s treats, these limited-edition bakes are made with no added sugar, no artificial colours, and no nonsense. Simply oven-baked goodness that keeps snack time simple, joyful, and satisfying.

But here’s the catch: they won’t be around forever. Once the shelves are clear, that’s it...they’re gone. So whether your pup’s a dessert devotee or just keen on trying something new, grab a pack (or three) while you can.

Because dogs don’t just need food, they deserve joy. And dessert isn’t just for humans.