About Us

Wagg is well-established as one of the UK’s favourite pet foods. Come and discover how it all began - and see where we are going next!

  1. 1923

    Great Grandfather Page started an animal feeding mill in Tadcaster called Page Feed.

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    1923
  2. 1985

    We launched our first dry food range - a Muesli flaked complete food.

    1985
    1985
  3. 1990

    Wagg was founded in 1990! Initially, the company had just six staff and we kick started our range with our dry dog and bunny foods.

    1990
    1990
  4. 2002

    Opened our pet food extrusion factory and equipped it with the latest production equipment, capable of producing in excess of 40,000 tonnes of extruded product per year.

    2002
    2002
  5. 2016

    Became the UK’s largest independent producer of dry food.

    1 million sales crop
    2016
  6. 2018

    Re-branded Wagg with fun and exciting new designs.

    2018
    2018
  7. 2020

    Became the first major pet food manufacturer to claim Carbon Negative status by offsetting our carbon emissions for our manufacturing/production, office and employees and reached 300 people employed.

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    2020
  8. 2021

    Donated 1 million meals to pet charities across the UK.

    2021
    2021
  9. 2023

    Planting our Wagg Wood as part of our mission to become the most sustainable, most loved pet care brand in the UK

    2023
    2023
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    Products include foods formulated for adult, working dogs and puppies, treats and rewards
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    The UK’s third largest brand by value
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    Wagg Treats are the 4th largest and fastest growing treat brand in the UK

World

Explore Wagg’s World and discover fun and games, and some exciting competitions