Say hello to the new Wagg All Day Breakfast Treats range – a playful collection of dog treats inspired by the nation’s best-loved brekkie classics. From a Full English to a Sausage Roll (and even something sweet), now your dog can get in on the breakfast action too.

But, they're not just for morning, it’s all-day breakfast.

A New Dog Treat Range Inspired by Classic Breakfast Flavours

We’ve taken the flavours we all know and love and turned them into something your dog can enjoy too (no plate-stealing required).

Breakfast, lunch, on a walk, a night in… it’s all day breakfast. The clue’s in the name. The new Wagg All Day Breakfast dog treats are made for treating whenever it suits you (or your dog).

Full English Flavour Dog Treats – Rich in Pork

“Wakey, wakey, eggs and bakey!”

A proper brekkie classic, now in treat form.

These Full English-inspired dog treats are rich in pork and flavoured with potato, tomato and egg – bringing all the big breakfast vibes for your dog, without sharing your plate.

Made with ingredients naturally rich in protein, and with tomato – a natural source of antioxidants, they’re a tasty way to treat your dog.

What’s inside:

• Rich in pork
• Flavoured with potato, tomato and egg with ingredients naturally rich in protein
• Contains tomato – a natural source of antioxidants

A slap-up brekkie in a bite (minus the washing up).

Yoghurt & Berry Bites for Dogs – Fruity Dog Treats with Yoghurt and Oats

“Love at first nibble.” 

For dogs who prefer the sweeter side of breakfast, these Yoghurt & Berry bites are bursting with fruity flavour - a bit like a granola yoghurt pot… just for dogs

Made with yoghurt powder, plus cranberries and blueberries, these heart-shaped treats are packed with tasty ingredients. With added oats, they’re made for those treat-anytime moments.

What’s inside:

• Yoghurt powder 
• Cranberries
• Blueberries 
• Oats

Breakfast… second breakfast… another snack five minutes later…you get the idea.

Sausage Roll Flavour Dog Chews – Rich in Pork

“Roll up, roll up!”

Inspired by a true British favourite, these Sausage Roll flavour dog chews are all about big flavour and a satisfying chew.

Made with pork and real meat ingredients, they’re naturally rich in protein and a delicious way to treat your dog. However, we can't guarantee there will be no crumbs on the sofa.

What’s inside:

• Rich in pork
• Made with real meat ingredients
• No added sugar
• Less than 5% fat

All the flavour, none of the flaky pastry.

Why Dogs Will Love Wagg’s New All Day Breakfast Dog Treats

When it comes to treats, timing doesn’t really matter; only taste does.

Whenever your dog gives you that look, the new Wagg All Day Breakfast dog treats tend to appear. Funny that. They’re made for those moments when something tasty is required (which, let’s be honest, is most of the time).

Think good boy moments on your sunrise walk, a well-timed distraction during your 10am Teams call, or one of those “go on then” moments when you’ve decided it’s breakfast for dinner… and your dog clearly deserves a Full English too.

Shop Wagg All Day Breakfast Dog Treats at Pets at Home

If your dog’s already eyeing up your breakfast, it might be time to give them something of their own.

You can find the new Wagg All Day Breakfast Treats range at Pets at Home, ready to pick up on your next shop - whether you went in for dog food or just somehow ended up there again.

Because with all-day breakfast, every moment can be a breakfast-flavoured moment (no alarm clock needed). Breakfast flavours, all day wags.