Wagg Chews Win Product of the Year 2026 | Award-Winning Dog Treats
Wagg Chews Win Product of the Year 2026
When we launched Wagg Chews, we set out to do one thing: create chunky, chewy dog treats that dogs genuinely love and owners feel good about treating every day.
Now, we’ve got some brilliant news to share - Wagg Chews have been named Product of the Year 2026 in the dog treats category
And yes, we’re pretty proud of that.
What Is Product of the Year?
Product of the Year is the UK’s largest consumer-voted award for product innovation.
Each year, thousands of shoppers take part in independent research, voting for the products they rate highest based on appeal, quality and satisfaction.
In 2026, 8,000 people were surveyed, and Wagg Chews came out on top in the dog treats category.
No panels. No industry insiders. Just real people choosing the products they trust.
Why Wagg Chews Won
Wagg Chews were designed with everyday dogs (and their owners) in mind.
They’re:
- Chunky and chewy, for a more satisfying treat
- Easy to break up, or perfect as a single reward
- Made with real meat and fish ingredients
- Less than 5% fat, with no added sugar
They’re treats that do exactly what they should - taste great, keep dogs happy, and fit easily into everyday routines.
Chunky, Chewy Dog Treats Dogs Love
As we shared when Wagg Chews launched, chewing isn’t just enjoyable for dogs, it’s important too. A good chew can help:
- Keep dogs calm and content
- Reduce boredom
- Support training and bonding moments
Voted for by Real Dog Owners
This award wouldn’t be possible without everyone who voted and continues to choose Wagg Chews for their dogs. From first try to favourite treat, it’s been brilliant to see how quickly they’ve found their place in treat cupboards across the country.
Where to Buy Wagg Chews
Wagg Chews are available now on our TikTok shop and in selected supermarkets & pet stores across the UK. Keep an eye on your local shelves... chances are, your dog already is.
Because at Wagg, we believe treats should be tasty, satisfying and made to be enjoyed. Award-winning just happens to be a bonus.
